Morssinkhof Group develops, manufactures and sells products for the design of both private and public living environments. With five in-house production locations, Morssinkhof Group is a manufacturer and supplier of concrete GWW and ornamental paving products. In addition, with trading company Brinkman brick center, they are suppliers of paving and facing bricks for the commercial market. Subsidiary TuinVisie is a nationally operating trade organization in garden hardware for the consumer market.

With the acquisition of Decor Son, Morssinkhof Group now also functions as a manufacturer of, among other things, wall decoration materials, consumer packaging sand & ornamental gravel and wholesale company for the DIY sector with a wide range of building materials and ornamental paving.

Acquisitions created the need for one integrated digital landscape for all business units. But where to start when the acquired business units are working with different software and systems, some of which are severely outdated? Do you then start by creating new websites, a customer portal, or should you instead streamline your product data first? Morssinkhof Group could use some help and turned to Innovadis.

It was clear that the answer lay in digitization. But how do you bring everything together and make sure all the processes run in parallel? The biggest challenge was to align everything process-wise into one whole, with the goal of multiple corporate websites and customer portals that are all managed and fed in the same way. By setting up a PIM system, we were already able to tackle the biggest problem; where to get your information from. All product information of both TuinVisie, Morssinkhof Group, Brinkman Baksteencentrum and Decor Son is now collected and managed in the same PIM system.

Once the internal process is running, the PIM system is filled and the e-commerce platforms are online, there is really nothing that can stop full digitization. Except, of course, that this digitization at the front end of your sales process must also come along. Whereas in the past many orders still came in by phone or mail, nowadays this is different. In a rather traditional market, Morssinkhof Groep has succeeded in digitizing its B2B sales process; a big step forward.