Get more out of your customer data with a Customer Data Platform (CDP)
With a CDP, you bundle customer data smartly and create one central source of truth.
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Hyper-personalization with a CDP
Customers switch effortlessly between channels - from webshop to store, from newsletter to customer service. And they expect your organization to move effortlessly with them. No duplicate questions, no impersonal interactions. With a Customer Data Platform (CDP), you provide one central customer view and create the smooth, personalized experience that customers want and deserve.
What is a Customer Data Platform?
A CDP collects customer data from all your systems - from webshop and CRM to social media and support - and combines them into one up-to-date customer profile. This gives you real-time insight into behavior and preferences, and allows you to respond proactively to customer needs. That means more relevant marketing, smarter service and better conversion. It's all about connecting: between data, systems and people.
Whitepaper
How do you exceed customer expectations with a CDP?
With a GS1-integrated Product Information Management (PIM) system, manufacturers automate product data validation, reduce manual errors and synchronize directly with leading retailers such as Intergamma, Welkoop and Intratuin.
In the new white paper, you'll discover:
What exactly a CDP is and how it differs from traditional CRM systems.
How to improve customer interactions, streamline processes and increase customer satisfaction
How to comply with privacy laws such as the AVG and build trust
Read in-depth blogs
Working with us, our partner Alumio wrote a series of practical blogs about the CDP.
These clients went before you
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