GS1 data pool or integration

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GS1 data pool or integration

GS1 is an international standard for product identification. It allows you to give your items a unique number, which then acts as a kind of global passport. GS1 also works as a data pool - a channel on which suppliers publish up-to-date product information. Their customers can then retrieve this information and use it in their own systems. Think ERP, PIM or a web shop. Innovadis is happy to help you reap the benefits of GS1!

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Who uses GS1?

GS1 is used in various industries, such as food, healthcare and do-it-yourself. The more companies use it, the more important it becomes for the industry. For example, suppose you are a manufacturer or wholesaler and you supply to do-it-yourself (DIY) stores. Then you have to go along with GS1, because the larger retailers such as Gamma, Karwei, Praxis and Brico have already embraced this uniform way of identifying items.

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For suppliers to such DIY stores, GS1 also provides many benefits:

1.

Digital presence on major DIY websites

GS1 allows DIY stores to present their products on major websites in a standardized way. This increases their digital presence and enhances product findability.

2.

Higher online sales and more commercial conversations with DIY retailers

As a manufacturer, you meet the requirements of DIY retailers and increase your chances of commercial conversations when you have a presence in various online data pools, such as GS1, 2BA and IB data.

3.

More sales through stores (80% of DIY customers orient themselves online and buy in stores)

Online visibility can lead to more sales and greater customer loyalty. Therefore, it is essential to have a presence on relevant online channels.

Manual or automated

Supplying product data can be done in several ways. You can enter information manually through the GS1 interface, but if you have a PIM system, it can also be automated. In PIM, you can specify which products you want to publish on which channel. This can be GS1, but also, for example, EZ-base, 2BA or your own webshop or website. With one push of a button it is then taken care of.

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Innovadis helps you get more sales through GS1

More and more retailers, wholesalers and manufacturers are joining GS1. Logical, because by using product information optimally, you ensure a higher conversion. Innovadis is happy to help you set up the right process for this. Interested? Please contact us!