Webinar
Composable commerce in practice: what works, what doesn't, and why
Composable commerce sounds fantastic in theory, right? But what happens when you actually try to implement it within a B2B organization? Or was composability perhaps not your starting point for B2B commerce at all? That's when it gets really interesting...
Date: December 15, 2025
Time: 5:30 p.m. CET
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From the practical side of making composability work within B2B organizations.
In our first webinar, we discussed how composable commerce has evolved, why it exists, and how clean data drives modern architectures.
In this live panel, featuring Virto Commerce, Luminos Labs, and Jason Greenwood, we go beyond the principles and dive into practical lessons and experiences from recent projects.
Topics we will discuss
1
Why people, processes, and data maturity are more important than technology
Technology alone is an enabler. Without processes, clear roles, and reliable data, composability remains chaos rather than flexibility.
2
Composability vs. Decomposability
Why the real risk for B2B organizations lies not only in choosing composable technology, but also in avoiding platforms that are non-decomposable.
3
The smallest adjustments with the greatest impact in practice
Practical steps to prevent costly mistakes so that projects can be completed faster and with less risk.
Reasons why you want to attend
In just 45 minutes, you'll discover how leading B2B companies are turning product data chaos into a growth engine.
1
Boost your competitive edge
Learn how to manage your product data and use it as a strategic asset.
2
AI for B2B scaling
Discover the hidden power of AI in your PIM system, helping you respond faster to market demand and operational challenges.
3
Guaranteed compliance
Ensure your business is prepared for the future of product data with GS1 standards and QR code integration.
The speakers
Alexander Siniouguine
Founder & CEO
Virto Commerce
Oleg Zhuk
CTO
Virto Commerce
Stefan Vissia
Senior product manager
Innovadis
Jacobi Zakrzewski
VP, Tech Strategy & Solutions
Luminos Labs
Jason Greenwood
B2B Ecommerce Specialist
Greenwood Consulting & Ecommerce Edge Podcast
What will we cover
during this webinar?
01
Why standardization is essential due to increase in product data
02
Scaling up your product data with an AI-powered PIM
03
Practical first steps to get started
04
Why Do You Need All This Data? Everyone is Demanding More!
Let's create positive
impact together!
Our information
Brouwerijstraat 1-A1
7523 XC Enschede
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