Hakron

A nearly
400-page printed
catalog generated
in a split second

Efficiently creating multiple catalogs

Seamless transition between
offline and online

In a rapidly evolving world, customers today expect to be constantly updated on the latest developments in available building materials. For Hakron's customers, a physical catalog brings much convenience to the construction site itself.

30%

Less production costs

25%

Faster time to market

50%

More efficient

Project details

Client
Hakron
Partners
Virto Commerce - SyncForce - 2imagine
Expertise
PIM - e-commerce
Industry
Manufacturing

The time-consuming process

Compiling multiple catalogs takes a lot of time and effort. The process starts with processing product information, followed by shaping an InDesign file in the right style and with the correct product information. This time-intensive process took months, which meant the catalog was out of date at the time of publication. How do we make it easier and faster to maintain multiple catalogs?

QR codes in the catalog improve the customer experience by linking directly to online products.

Automating the catalog creation process

To meet these challenges, the catalog process has been automated. The entire process, from information management to print optimization, is now digitized. All product information is managed in SyncForce and then optimized in Virto, and the final layout is done using 2imagine, which places all the information in an InDesign template. The completed catalog is viewable online and editable as needed. This optimized file is print-ready with just a few clicks. Thus, desktop design tools such as Adobe InDesign are almost unnecessary during catalog production.

Automation saves time and costs by eliminating manual processes.

"Thanks to the partnership with Innovadis, we are now using an automated process to effectively create and maintain multiple catalogs."

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