Heuver is growing and that's great, but as a result, product data management in its old system became a problem. Together with Innovadis, inriver's PIM system was selected and the consultants helped to set up a clear and efficient data model. After the data load, product relationships were automatically established based on smart business rules. This stimulated sales.

Heuver used Talend's iPaaS solution to link inriver via API to various touchpoints, so that product data from inriver is now distributed smoothly, quickly and unambiguously.