Kersten is an established name in the world of home accessories and decoration. As a wholesaler, Kersten supplies a wide range of retail clients, which requires an efficient and scalable information management process. The market is changing rapidly and the pressure from retail partners to provide quality and up-to-date product information is increasing.

Kersten was struggling with a fragmented information flow, which centered around a lot of manual work and susceptibility to error. Consider Excel exchanges between stylists and suppliers, limited storage options in the ERP system (AX 2009) and the lack of a central location for digital assets such as images and manuals.

The need was clear: a solid foundation for managing, enriching and publishing product data - not only internally, but also towards retail partners and data pools such as GS1, where accurate and rich content is a hard requirement. Qmica was therefore chosen as a SaaS solution because of its user-friendliness, smooth integration with existing systems and proven expertise in data standards.

The platform provides one central source of truth for all product data and media, ensuring companies have consistent and reliable information. By reducing manual work, it reduces errors and significantly increases operational efficiency.

Richly enriched product information can be distributed effortlessly to retail partners through standardized channels such as GS1. At the same time, the platform helps improve collaboration with suppliers, leading to a smoother and more streamlined exchange of data.

Users gain greater control over the quality and structure of their data, contributing not only to higher standards, but also to better compliance. With shorter time to market and improved visibility of products to customers, companies can respond more quickly to changes in the market.

Moreover, the platform is ready to scale - both nationally and internationally - allowing organizations to continue to grow with confidence.