At Van Wijhe Verf, they didn't opt for half measures. In one bold step, they replaced their existing PIM system with the powerful inriver PIM. Including all the necessary integrations with their ERP system and ChemGes, which ensured source data was managed in the application where it belongs. In addition, the touchpoints such as product data sheets, websites, web shops, leaflets, etc. were further developed and product features redesigned at the item level.

The results? From separately managed applications and manual transfer of data to data sharing applications. Advantage; management only in the application where the data belongs and a large decrease in error sensitivity and labor time required. Thanks to the use of advanced list values, a huge improvement in data quality has been realized. This transformation has enabled Van Wijhe Verf to make optimal use of their data and thus take a giant leap forward.

As the first B Corp in the chemical sector, Royal Van Wijhe Verf is also setting the standard for sustainability and innovation with this digital transformation.