9 reasons why you should replatform your PIM system
We all know it, gradually you run into more and more problems as you are growing. But when is it crucial that you replatform?
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How did a PIM system come to be?
The first Product Information Management (PIM) system saw the light of day in the 1990s, a time when companies first faced the challenge of managing large amounts of product data. With the rise of digital sales channels, such as e-commerce, it became increasingly clear that manually tracking product information was simply no longer sufficient.
Companies needed a central place where they could efficiently manage and distribute all product data across multiple channels, such as websites, catalogs and physical stores. Although no specific time or person can be pinpointed for the development of the first PIM system, these systems emerged at the same time as ERP and CRM solutions, which also centralized processes and information flows in companies. Since then, PIM systems have evolved tremendously.
With the explosion of e-commerce and the increasing demand for a consistent customer experience across multiple channels, these systems have become increasingly sophisticated and indispensable for companies looking to grow and stay competitive.
The reason for a
re-platforming of a PIM
Many companies have implemented a PIM system in the past.
But after several years they find out that it no longer meets the needs of today.
Below are the most common reasons that companies start thinking about re-platforming their current PIM system.
1.
Poor scalability
If the PIM system cannot grow with the growing product catalog and business activities, a more scalable solution may be needed. Many systems cannot handle large numbers of products and specifications.
2.
Poor integration
Difficult integrations with ERP, CRM or other software can lead to manual errors. A system that integrates smoothly with data pools and provides export options is essential.
3.
Obsolete technology
There are already plenty of examples of hacked PIM systems resulting in a company losing all its product data. PIM systems on outdated technology often perform worse and offer fewer updates. More modern systems are faster and more user-friendly.
4.
Omnichannel support
Companies with multiple sales channels need a PIM that can efficiently distribute product data. A flexible layer (MIM) is often needed to support existing systems.
5.
Complexity and usability
An overly complex system can be inefficient and cause frustration. User-friendly systems reduce errors and delays.
6.
Cost savings
High licensing and maintenance costs can be a reason to switch to a more cost-effective solution.
7.
Enhanced functionalities
Newer PIM systems offer advanced features such as AI automation and better data analytics, which can encourage companies to replatform.
8.
Changing strategy
Business changes, such as international growth or a focus on e-commerce, require a flexible PIM system that adapts to new needs.
9.
Support and service
Poor support or lack of expertise can justify a move to a vendor with more knowledge and better service.
Key benefits
1
Competitive Advantage
A powerful PIM system provides better product information and faster time to market, keeping you ahead of the curve.
2
Improved efficiency
Through automation and centralized data, you reduce manual tasks and errors, saving time and resources.
3
Scalability
A flexible PIM system grows with your business and can support larger product catalogs and more markets.
An appropriate PIM system allows you to integrate better with other systems
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