When you think of B2B E-commerce, you quickly think of a webshop for business orders. But we think it should be so much more. E-commerce is the perfect communication channel for (potential) customers and the ideal extension of your marketing and sales organization. Offer your customers insight into assortment, prices, stocks, order information and invoices. With integration with internal systems such as ERP and CRM you offer (real-time) insight, avoid duplicate data and save a lot of time. Moreover, you increase your accessibility and create new sales opportunities. With B2B e-commerce you bring back the human touch In practice, we often see resistance to a webshop from sales staff. They see a webshop as a replacement for their job. We believe that an e-commerce solution goes hand in hand with a well-oiled sales team. Routine tasks such as providing price and stock information or noting down an order are automated, allowing sales staff and account managers to focus on advice, support and relationship management. This is how you bring the human touch back into your customer relationship.

Hub in customer communications

If you set up a B2B E-commerce platform well, it is the hub of communication with your customers and potential new customers. The online environment gives you insight into the loyalty of your customers (how often do they log in) and to what extent your offer connects to market needs and which trends are playing (what is being searched for and found and does it convert). Through smart integration with email marketing and dashboarding, your sales team can quickly gain insight into specific customer needs and respond accordingly. This makes B2B E-commerce a win-win for any organization.

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