Complete and accurate product information is important for creating the right and unique product experience of your brands and product range. The number of touch points (points where that information should be available or come from) is growing and the amount of content is increasing rapidly. New forms of product information are also emerging, such as certificates, videos, 3D renders and augmented reality objects. Moreover, due to developments in sustainability and legislation, information about products is increasing substantially. Many manufacturers and trading companies struggle with the process of creating, managing and distributing product information, but fortunately today there are a number of good and proven standard solutions to make these processes faster and more cost-efficient.    

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Positive impact on the supply chain  

Sustainability and circular chains are rightly important topics right now, which also have a major impact on product information. Examples include the recording of CO2 emissions, the origin of products and components, and how a product is produced. End customers are increasingly demanding more responsibility and transparency on these issues from manufacturers and trading companies. There are also more laws and regulations requiring information about a product. From our positive impact program, we take our clients into the world of tomorrow. In this way we are taking steps together in the transition to a circular economy, responsible production and a more transparent organization.    

Deal with expensive printing  

Many organizations still spend a lot of money on printed materials such as product leaflets and catalogs. The layout is time-consuming, costly, and because product development and innovation are moving faster and faster, the catalog is already out of date when the ink is still wet. Of course, it is easy to argue that it can be done digitally, but we still often speak with clients where the product catalog is of great value to their business. Fortunately, there are great solutions today where you can read the most up-to-date product information from your PIM system into InDesign in "real time" for catalog printing. And does something change in your product information? Then a new product leaflet is automatically generated as a PDF and saved with the product.    

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Artificial Intelligence & optimization  

AI has long been an abstract term and practical applications have been scarce. Currently, we are in a transition where useful practical applications of AI for creating and maintaining product information are also appearing. Direct integration with tools such as ChatGPT, DALL-E and Jasper enable you to develop and optimize product information faster and better. In addition to sending product data, more and more PIM systems are receiving feedback from channels, allowing product information to be optimized to improve the online product experience.

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